Kate Morris is a seasoned search marketing practitioner and educator. She has been working in search since 2003, first in the paid space and in natural search for the latter half of her career. Kate has worked with businesses of all sizes, from startups like Lookout, to major retailers like Staples, and online only businesses like Etsy. She writes and speaks on international search expansion, content marketing, and other technical and content-based SEO topics. You might have seen her writing on Moz and in the past at Distilled and State of Digital.